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Online Publicity
Google ADS and Social ADS

Probably all the population that isn´t a marketeer has questioned itself this at least one time:

"How do brands know women are pregnant before they even have their baby? And still find a way to advertise online baby products for those same women?"

Part of that advertising happens through machine-learning algorithms and identification systems and the segmentation by target audience.

Adwords

Advertising by search keywords


Through PPC (Pay per Click) campaigns on Google, when someone searches by specific keywords that are correlated with your product/ offer your website will appear highlighted at the top.

Here at AMA we consider that one of the critical factors of the success of an AdWords account is its structure.

Understanding how to create campaigns, ad groups, ads, keywords, ad extensions, etc..., is vital to obtain high quality indexes, good ad placements and CPC (Cost per Click) at the best price.

Adwords

Advertising by search keywords


Through PPC (Pay per Click) campaigns on Google, when someone searches by specific keywords that are correlated with your product/ offer your website will appear highlighted at the top.

Here at AMA we consider that one of the critical factors of the success of an AdWords account is its structure.

Understanding how to create campaigns, ad groups, ads, keywords, ad extensions, etc..., is vital to obtain high quality indexes, good ad placements and CPC (Cost per Click) at the best price.

Social Ads


Do you want to reach a bigger audience and communicate with a target-audience that is extremely segmented and relevant? This is definitely one of the places (ou sectors) where you can´t stop investing.

Social Ads are nothing more than creating ads to be shared on social media, the different is that we have profile information and user preferences that allows the segmentation of ads with high precision and spread your offer to the public that matters most.

Know more about Google Ads/Display and Social Ads

Display Advertisement


Do you remember those annoying and boring banners that no one liked to see? The ones who bothered and often presented information we were not interested in?

Well, the annoying banners gained a new life. What happened? At AMA we use Real-Time Bidding (RTB), a new technology that analysis the online behaviour of people to present the right ad to the right person. That is, banners have acquired relevance, are no longer “blind” and can now be used as a highly segmented online advertising tactic.

Remarketing


"Remarketing increases responses to an ad by 400%"

Through remarketing tools, we are able to show ads about your product/ offer to people who have visited your site and who are likely to end up converting. Example: user X visits your website and exits without converting, after a day he/she clicks on a YouTube video and before the video starts playing a video ad of a marketing campaign for your product/ offer appears.

Remarketing


"Remarketing increases responses to an ad by 400%"

Through remarketing tools, we are able to show ads about your product/ offer to people who have visited your site and who are likely to end up converting. Example: user X visits your website and exits without converting, after a day he/she clicks on a YouTube video and before the video starts playing a video ad of a marketing campaign for your product/ offer appears.

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